Clean Beauty without compromise: why PÜR is the brand for conscious makeup lovers
In the world of skincare and makeup, there's a growing demand for transparency, safety, and effectiveness. The concept of clean beauty is no longer a trend, but has become a standard for those who are consciously aware of their skin and health. Yet, it remains challenging to find a brand that is truly clean without compromising on performance.
What is clean beauty?
Clean beauty stands for products that are free of potentially harmful or irritating substances, such as parabens, sulfates, mineral oils, and synthetic fragrances. But clean also means honesty in formulations, sustainable production, and transparency for consumers. PÜR meets all these requirements and goes even further.
PÜR: Pioneer in performance-driven clean beauty
What makes PÜR unique is the combination of clinically proven skincare with high-performance makeup. Each product is developed with both aesthetic perfection and skin health in mind. Think foundations with built-in skincare, primers with probiotics, or powders with retinol. This is skincare and makeup in one.
- Free from: parabens, talc, mineral oil, gluten, sulfates
- Rich in: antioxidants, vitamins, ceramides, peptides and botanical extracts
- Tested: dermatologically tested, cruelty-free and often vegan
Who is PÜR suitable for?
PÜR is for everyone who consciously chooses safe and effective products, without compromising on appearance or quality. Whether you have sensitive skin, suffer from acne, or simply want to get the most out of your skin, PÜR delivers results while respecting your skin type.
Hero products that take clean beauty to the next level
1. PÜR 4-in-1 Love Your Selfie Foundation & Concealer
A multifunctional foundation that also works as a concealer. It provides medium to full coverage with a natural finish. Contains energy-boosting ingredients for a healthy glow.
2. PÜR 4-in-1 Pressed Mineral Makeup SPF 15
A cult favorite: this pressed powder foundation contains skin-caring ingredients like shea butter, vitamin E, and walnut extract. Ideal for anyone looking for a quick, smoothing base.
3. PÜR 4-in-1 Correcting Primer Energize & Rescue
Not just any primer: intensely hydrates, reduces redness and perfectly prepares the skin for makeup, thanks to coconut water, probiotics and aloe.
Why PÜR is a lasting choice for conscious beauty lovers
PÜR is more than just a makeup brand. It's a statement: you consciously choose products that improve your skin in the long run. Thanks to its innovative formulas, clean beauty philosophy, and clinically proven effectiveness, PÜR is a trusted brand for anyone who wants to radiate and care for their skin.
Discover all PÜR products in our webshop and experience the difference between makeup... and makeup that actually works for your skin.